Anything that will help your new client relate to you will help ensure you land the engagement and begin to build trust.Īnd trust is paramount. If the prospective estate client got your name from some other source, tell them a bit about yourself. If this is a referral from another client of yours, same thing. That common contact is your link to each other, be sure to talk about it. If this is a referral from a business contact of yours, be sure to ask how they met and how long they know each other. They don’t need the technical details at this point - most clients want price, process, and the chance to get to know you. You might not be a professional salesperson, but you need to act like you have the answers and guide the prospect in the initial stage. If they email you, ask if they’re open to having a 10-minute call. If you aren’t set up for inbound referrals yet, make sure you’re not missing anything by reading “How to Start an Estate Planning Practice”. Most engagements will start with a prospective client reaching out to you, either by phone or email. I invite you to port this information into your own practice, adjust it to your workflow, and use it to help you be more efficient and effective.
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